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Case study
Read carefully case No. 5 from your textbook (entitled ‘Starbucks C
Case study
Read carefully case No. 5 from your textbook (entitled ‘Starbucks Coffee Company) and answer briefly the following questions: (1 mark each question)
1.Draw the SWOT matrix of the new Starbucks company.
2.Provide examples of the Corporate Social Responsibilities (CSR).
3.What is the competitive strategy used by this company? Justify.
4.Use the five forces of the M. Porter matrix to describe the Starbucks industry, particularly, in Japan.
5.Describe the relationship of Starbucks with its primary stakeholders.
6.Describe the core competency of Starbucks company.
7.What kinds of strategic alliances are used by Starbucks in China?
8.What are the main challenges that this company faces in the Indian market? 9.Assess the competitive advantage of Starbucks in the global market.
10.Recommend solutions for Starbucks to improve its competitive advantage in both Japan and China.
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