1. What value proposition(s) did Dick and Mac provide their customers that was u

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1. What value proposition(s) did Dick and Mac provide their customers that was u

1. What value proposition(s) did Dick and Mac provide their customers that was unique to their original MacDonald’s restaurant? (5pts)
2. How were these value propositions threatened by Franchising? (5pts)
3. What innovative strategy did Ray Kroc implement that alleviated the Franchising risk? (10pts)

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