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Imagine that you are a marketing analyst at a company, and the company’s leadership has tasked you with presenting a poster by conducting a market environment analysis of their products) or service(s) using the PESTEL (PESTLE) framework. The goal is to identify marketing challenges and provide marketing recommendations for their products) or service(s).The word count for the poster is a maximum of 1,000 words.
• References are excluded from this limit.
You are required to develop a poster (1000 words absolute maximum on the marketing challenges faced by an actual organisation.
• In order you find the Marketing Challenges, you are expected to conduct a PESTEL (PESTLE) analysis (i.e. we are interested in those challenges that come from a company’s macro-environment)
• The poster should include marketing recommendations that would enable the organisation to overcome the challenges you identified.
• Key Areas to Cover: A PESTEL (PESTLE) analysis, marketing challenges, and marketing recommendations, along with a reference list.You are expected to use theory and secondary sources of information to identify some of the main challenges for your chosen company.
• You take the role of marketing analyst that will suggest, based on your PESTEL (PESTLE) analysis, how the organisation can overcome challenges.
• Your audience is your seminar tutor who takes the role of the Managing Director of the organisation you have selected.Format:
• One A3-sized (landscape orientation) submission document consisting of a poster and a reference list.Referencing:
You are expected to include a bibliography on a separate page using the Harvard system of referencing.You are expected to use a wide range of in-text academic citations following the Harvard referencing system.
• Mintel reports, books, and academic journals will be very useful.
• You must include at least FIVE references from academic journals and industry reports.
• You should include a reference list on a separate page using the Harvard referencing system.You can choose any company you like for your poster BUT
2.If the company operates in a diverse range of industries (e.g. Apple is in the phone, computer industries etc), it is strongly recommended that you focus on one line of business (e.g. phone).
• This will allow you to provide a more coherent and well-balanced poster by narrowing down their research on political, economic, socio-cultural, technological, environmental and legal factors that impact the company.
3. When conducting a PESTEL (PESTLE) analysis, it is strongly advisable that you focus on one country (the UK) as it will be too difficult to provide a wider scope within the word limitThink creatively how to use the poster’s dimensions and graphs to your advantage and ensure your work is presented in a clear, concise and unique way
‘A picture is worth a thousand words’. Therefore, ask yourself: what are the most effective visual ways to present concepts and ideas without relying too heavily on large blocks of text? You can use photos, figures, diagrams. Remember to label graphics and make sure that your images support your text.Use short sentences and paragraphs to convey your message
Title
Body
Slide Number
• You can use PowerPoint or alternative programmes to layout your poster such as Adobe Illustrator
• It is imperative to set up the desired page size (A3)
before creating the Poster
• Maintain a good contrast between the background colour and text (e.g. Light colour background and dark text)In essence you need to conduct a PESTEL (PESTLE) analysis, identify key challenges based on your analysis and suggest ways to overcome them
– You are not required to conduct a competitor analysis or an internal analysis
– You are not required to discuss the 4Ps
– The more information you include that is not required, the more the chances that you will not provide the depth of analysis on what is actually required.Below are pictures of examples.8-9 references
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